When you need one of the services offered below, you need someone to help develop/create the content for each service.
Why not go ahead and contact me today to get your next project started.
Email: pat@patriciabumpass.com | Phone: 919-885-7996
E-Books
Want to increase opt-in rates for your newsletter? Want subscribers to your blog?
You need an E-book (or two).
I can help you develop topics for your e-book(s). Suggest relevant graphics and other visuals to go with your content.
An e-book is a light informative how-to that addresses a need or issue your clients/customers have. This small piece of useful information can go a long way towards engaging all your clients – no matter whether they are long-term or are new to your company.
Email Marketing
Email marketing allows you to create deeper relationships with current and/or potential customers. It’s more cost effective than more traditional media routes.
With email marketing, you control who receives your email (targeting). Emails are suited to specific members of your list and target market. And, they are easily customizable to meet your customer’s needs.
Each customer or potential customer receiving your email campaign learns more about your company and your brand. In fact, a good email campaign keeps your company name in the forefront of your customer’s mind.
Potential customers can easily share your offers and deals with their business friends by simply hitting forward. This has the potential to reach customers you might not be aware of.
It is relatively easy to measure the effectiveness of an email marketing campaign. Delivery rates, open rates, click through rates and of course purchase rates are all metrics that can be measured. By tracking these analytics, you’ll gain great insight into the specific behaviors of your potential customers and can further target future campaigns to their specific needs.
Newsletters (including e-newsletters)
Internal: The use of employee newsletters can increase employee engagement and feelings of appreciation.
External: The use of customer newsletter can increase customer engagement and create a more personal connection to your product or service.
Let’s face it, newsletter (including e-newsletter) can help you grow your business by keeping your customers/clients engaged with your business as long as they are effective.
Your newsletter provides you the opportunity to highlight a new product or service, include incentives and special promotions or a strong call-to-action (CTA).
You want to deliver great content, be professional yet personable. Use your newsletter to creates feelings of trust, increase your credibility and authority.
Articles/Blogging
A well-written article or blog post creates interest in your topic and brings potential readers/customers back to your website. A well-written blog creates authority – your authority – in your niche. Let’s talk about how we can get that article and/or blog written to help your business grow and profit.
B2B Copywriting:
A good B2B copywriter can submit sales letters/pages that speak to your target audience in easy to understand language (their language). As your B2B copywriter, I can help you stay in contact with your customers, reinforce relationships, attract new clients and help increase profits. My copy is benefits-focused and will lead your customer to that purchase.
Content Specialist:
Do you need content that keeps your clients/customers engaged and hungry for your product/service?
You’ve found your Content Specialist!
What Kind of content can I write that will make your target audience sit up and take notice?
Blog Posts
Articles
E-books
E-newsletters
Case Studies
White Papers
Ghostwriting – I’ve ghostwritten training modules and newsletter columns for an Executive Director and an Executive Coach.
My Experience
With 25 years of experience working in the healthcare industry in various capacities, I understand the language and can communicate your message effectively and persuasively.
Don’t continue to struggle to meet your content needs. Contact me today and let’s get your business back on track!
Internet Research Specialist
Do you want to double or even triple your income?
As a writer, your most valuable asset is your time. Face it, it takes time to produce a quality piece that fits your client’s needs and specifications.
Partner with me as your Internet Research Specialist and I can help give you back your most valuable asset – time….
….to do all the things that are important to you…
….to spend more time with family and friends…
….to do what you love to do – write.
Let’s talk to get started today.
