Newsletters (including e-newsletters)
Internal: The use of employee newsletters can increase employee engagement and feelings of appreciation.
External: The use of customer newsletter can increase customer engagement and create a more personal connection to your product or service.
Let’s face it, newsletter (including e-newsletter) can help you grow your business by keeping your customers/clients engaged with your business as long as they are effective.
Your newsletter provides you the opportunity to highlight a new product or service, include incentives and special promotions or a strong call-to-action (CTA).
You want to deliver great content, be professional yet personable. Use your newsletter to creates feelings of trust, increase your credibility and authority.