Email marketing allows you to create deeper relationships with current and/or potential customers. It’s more cost effective than more traditional media routes.
With email marketing, you control who receives your email (targeting). Emails are suited to specific members of your list and target market. And, they are easily customizable to meet your customer’s needs.
Each customer or potential customer receiving your email campaign learns more about your company and your brand. In fact, a good email campaign keeps your company name in the forefront of your customer’s mind.
Potential customers can easily share your offers and deals with their business friends by simply hitting forward. This has the potential to reach customers you might not be aware of.
It is relatively easy to measure the effectiveness of an email marketing campaign. Delivery rates, open rates, click through rates and of course purchase rates are all metrics that can be measured. By tracking these analytics, you’ll gain great insight into the specific behaviors of your potential customers and can further target future campaigns to their specific needs.