November 12, 2018

Services

When you need once of the services offered below, you need someone to help develop/create the content for each service. Why not go ahead and contact me today to get your next project started.

E-Books

Want to increase opt-in rates for your newsletter? Want subscribers to your blog?

You need an E-book (or two).

I can help you develop topics for your e-book(s). Suggest relevant graphics and other visuals to go with your content.

An e-book is a light informative how-to that addresses a need or issue your clients/customers have. This small piece of useful information can go a long way towards engaging all your clients – no matter whether they are long-term or are new to your company

Email Marketing

Email marketing allows you to create deeper relationships with current and/or potential customers. It’s more cost effective than more traditional media routes.

With email marketing, you control who receives your email (targeting). Emails are suited to specific members of your list and target market. And, they are easily customizable to meet your customer’s needs.

Each customer or potential customer receiving your email campaign learns more about your company and your brand. In fact, a good email campaign keeps your company name in the forefront of your customer’s mind.

Potential customers can easily share your offers and deals with their business friends by simply hitting forward. This has the potential to reach customers you might not be aware of.

It is relatively easy to measure the effectiveness of an email marketing campaign. Delivery rates, open rates, click through rates and of course purchase rates are all metrics that can be measured.  By tracking these analytics, you’ll gain great insight into the specific behaviors of your potential customers and can further target future campaigns to their specific needs.

Newsletters (including e-newsletters)

Internal: The use of  employee newsletters can increase employee engagement and feelings of appreciation.

External: The use of customer newsletter can increase customer engagement and create a more personal connection to your product or service.

Let’s face it, newsletter (including e-newsletter) can help you grow your business by keeping your customers/clients engaged with your business as long as they are effective.

Your newsletter provides you the opportunity to highlight a new product or service, include incentives and special promotions or a strong call-to-action (CTA).

You want to deliver great content, be professional yet personable. Use your newsletter to creates feelings of trust, increase your credibility and authority.

Articles/Blogging

A well-written article or blog post creates interest in your topic and brings potential readers/customers back to your website. A well-written blog creates authority – your authority – in your niche. Let’s talk about how we can get that article and/or blog written to help your business grow and profit.

B2B Copywriting:

A good B2B copywriter can submit sales letters/pages that speak to your target audience in easy to understand language (their language). As your B2B copywriter, I can help you stay in contact with your customers, reinforce relationships, attract new clients and help increase profits. My copy is benefits-focused and will lead your customer to that purchase.

Internet Research Specialist